The world-renowned data company IDC recently announced the world’s third quarter smartphone shipment rankings. The list shows that South Korea’s Samsung is still the world’s number one smartphone brand in terms of shipments, while the domestic mobile phone brand Huawei is ranked In second place, Apple’s iPhone ranked third, and the two domestic mobile phone brands Xiaomi and OPPO ranked fourth and fifth respectively.
It should be noted that the shipments of the top five smartphone brands, Samsung, Huawei, and OPPO, have increased compared with the same period last year, while the shipments of Apple and Xiaomi have decreased compared with the same period last year; the data also shows that In the third quarter of this year, the global smartphone market shipments reached 358.3 million units, a year-on-year increase of 0.8%. This may mean that the “cold winter” of the smartphone market has passed.
As the world’s No. 1 smartphone brand, Samsung achieved 78.2 million shipments in the third quarter of this year. According to Samsung’s mobile phone sales momentum, it is difficult for Huawei to surpass Samsung to become the world’s largest smartphone brand this year; Samsung mobile phones The product strategy was adjusted this year. The number of machine models of the Galaxy S series and Galaxy note series has increased, and the price has also been adjusted.Family Video,
As for Samsung’s low-end smartphone series, in addition to the Galaxy A series, Samsung has also “resurrected” the Galaxy M series.Samsung Mobile, The Galaxy M series smartphones are mainly sold through Internet channels in the Indian market; Xiaozhai found that this series of machines has already entered In the domestic market, however, the Galaxy M series does not have any advantages compared with domestic mobile phone brands at the same price.
Huawei’s mobile phone product strategy is actually borrowing from Samsung. Samsung has the Galaxy S series and Galaxy note series. SamSung Mobile 2020 These two series of machines were launched in the first half of the year and the second half of the year. Huawei launched the P series and the mate series. They were launched in the first half of the year and the second half of the year. Facts have also proved that the product strategy of the “dual flagship” series is very correct, and both mobile phone brands have achieved great success.
Xiaomi also adjusted its product strategy this year. Lei Jun, the founder of Xiaomi Technology, said that Xiaomi has formed three major series of smartphones-Xiaomi digital flagship phone series, Xiaomi MIX series and Xiaomi CC series. Xiaomi Technology launched a brand new one this year. Xiaomi CC series smartphones, but Xiaomi did not launch the Xiaomi MAX series smartphones this year, and this series is suspected to be abandoned.
As for OPPO, it upgraded the “R” series to the “Reno” series this year, and also launched a high-end flagship mobile phone that focuses on taking pictures-Reno 10x zoom version. This machine supports up to 60x zoom technology. There is no mobile phone yet. The manufacturer breaks; and the Reno Ace launched in the second half of this year is a flagship mobile phone with a “cost-effective” feature. It uses a 90Hz refresh rate display and also supports the world’s fastest 65W charging technology.F M TV,